Some days I just can't seem to take my job seriously. Take this whole month for instance. Our agency wants to jump on the global warming bandwagon (as we continue to operate our fleet of 500 diesel buses). We want to be more green because it's hip and responsible, plus Al Gore's a popular guy in Silicon Valley. So anyhoo, we're having this contest to come up with a logo and slogan to slap on our buses and trains to tell people we're "Going Green." We've had like 50 employees and their spouses submitting all kinds of ideas so obviously some people are really taking this to heart. Furthermore we just hired a new junior designer and she's real gung ho about it too. So between her and the others, I'm hoping that there's something good to pick from.But just because we're being flooded with ideas, I'm not off the hook. As a resident designer, I'm still expected to submit something. And of course, expectations are much higher for someone of my design caliber ;) Problem is that I just can't seem to focus on the task at hand. Maybe I'm just insensitive (no way!) or maybe I just think the whole campaign lacks sincerity and reeks of hypocrisy. Well whatever the reasons, I find myself spinning my wheels and going nowhere. My designs often start out this way. It seems like I need to exorcise about 20 jokes before I can even start to get productive. So as I proceed through this creative process, let me share with you some slogans that almost made it to the GM:
- We mean it when we Green it
- The gas is Greener on our side
- We've got the ride, if you've got the Green
- Hey kids, it's Green... like weed!
- Like real gas but it Snot!
- We're Treehuggers, but our buses aren't
- We cut routes, not trees
- Less buses, less smoke
- My other car is a Kinkisharyo (our light rail manufacturer)
- Thanks to your green, we can be green
How about
ReplyDeleteFor the New Agers: “Greenlessness is next to godlessness”
We’ve gone HULK!
For the country westerner: Ride a bus, save your Mustang...
“Green, green, my love is green...” (From the song Love is Blue)
“Green acres is the place to be...”
I’m a Lean, Clean & Green Machine!
“We don’t suck up to anything”
The wheels on the bus go green green green...
Not only is the bandwagon green, our bus is too!
Does this help even?
It ain't easy being green.
ReplyDeleteHow about something as simple as:
ReplyDelete"Green You!"
;-)